A s t r a C l i n i c a l

PRODUCT MANAGEMENT

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PRODUCT MANAGEMENT

A Product Management service is the third most important part of product life cycle. Our Product team is highly qualified in Pharma management. Our Product Manager design prelaunch, post launch and relaunch strategy with the vision to establish brand for longer duration of time.

Our product manager develops all promotional inputs such as

  • Product monograph
  • Newsletter
  • Product manual
  • Visual aid,
  • Brochure
  • Literature, newsletter
  • Calendar
  • Mini books
  • Training sales force

Our product manager coordinates within the organization with different team and coordinates with clients to understand the real world situation to establish the brand. Simple process of products life cycle is initiation, development, growth, maturity and decline. Noteworthy brand should be relaunched before decline phase otherwise brand will die forever.

Sometimes lifebuoy soap was happened to be mega brand and now they are nowhere because lifebuoy product management couldn’t understand the decline phase. Every year we have to add some more values to the brand to keep retain the customer. Our product manager not only communicates with sales force but also with patients and physicians especially for the brands.

All the promotional tools whether visual aid, brochure, newsletter and product monograph should be written carefully because these documents go the desk of physicians. All the information should be updated, new and validated with proper reference so that physicians can learn something to treat the patient in a better way. AstraClinical product manager trains your sales force and educates your physicians to establish your brand as per your expectation.